The moving and storage experts across the UK, Europe and worldwide.
Celebrating over 50 years in business, Fox Moving and Storage wanted a fresh new website that would showcase their expertise while meeting user expectations. We designed and developed a fully responsive site to match their values as a business; high quality, efficiency and friendliness.
We worked with the team at Fox for an intense discovery phase where we learnt about the businesses goals, needs and target audience. We developed user personas and created a new sitemap that combined all of their offerings in one place, before progressing with a responsive wireframe which helped us understand and agree on content, hierarchy and design before moving forward into the visual aesthetic.
Rachael, 51
Head of HR
User goal:
To source a removals company to move the contents of her 4 bedroom home to a new property in Leeds (rushed move).
Stephen, 43
NHS Facilities Manager
User goal:
To source a removals company to move the contents of an administrative office to a new location twenty miles away.property in Narberth, West Wales (move long planned). (rushed move).
Geraldine, 67
Retired Teacher
User goal:
To source a removals company to move the contents of their 3 bedroom home to a new property in Narberth, West Wales (move long planned). (rushed move).
Fraser, 32
Marketing Consultant
User goal:
To source a removals company who are capable of moving the contents of his 3 bedroom flat to a new property in Dubai.
With several websites covering different areas of their business, Fox Moving and Storage felt disjointed and overwhelming. Our aim was to bring everything together in one easily accessible site while still showcasing the various services they offer.
Fox Moving had a recognisable logo mark and green colour across their vehicle fleet, but they didn’t have a brand or clear direction for how to use their brand across digital. We developed a modern, accessible colour palette that complimented their fleet whilst also adding a supporting gold that was influenced by their 50th anniversary gold vans. We also developed supporting brand materials that helped bring the brand a new lease of life.
With people being the focus of the business we felt like the current image library wasn’t showcasing Fox Moving’s friendly and approachable nature. From photography mood-boarding, creating shot lists and onsite creative direction we helped create a suite of images Fox could be proud to showcase their skills and expertise.
We approached the new website by focusing on key templates and core components ensuring that Fox had the flexibility within the WordPress CMS to have the ability to adapt pages to fit their needs as the business developed. The end result was a fully responsive, modern, professional and easy to use website for Fox’s customers.
“We wanted a site that allowed us to showcase our expertise and professionalism and celebrated over 50 years in business. Core helped us develop our existing brand identity to adapt for digital and created a clean website which we’re proud of to showcase to our customers.”
