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Admiral Law | Web

Admiral Law person with binder

Services

We designed Admiral Law's website and the gateway to the online client journey while adhering to detailed technology and brand standards set by their parent company—Admiral Group.

Services we provided…

  • UI design
  • UX design and research
  • Tone of voice & messaging
  • Web development
  • Application build
Hannah Pinches
The team at Core have been instrumental in the design and development of the Admiral Law website. Moving forwards they continue to assist us to improve our client experience via analytics and reporting, which gives us valuable insights into exactly how our clients are behaving and what we can do to continually improve their experience.
Hannah Pinches | Head of Admiral Law, Jul 2019 - Jul 2024
Admiral Law meeting

There was a need to forge their own identity, whilst remaining part of the wider Admiral family, this was a key consideration in the project and has informed any further developments and maintenance.

Painting a picture

We fully immersed ourselves in gaining an understanding of Admiral Law as a business while also building a clear picture of their client base. The foundations of the site are built around detailed personas, helping us to address the varying user types and ensure that their needs are not just met, but exceeded.

Nathan, 39yrs old

Illustrator

Nathan, 39yrs old

Needs

“I've never had good experiences with making claims for my car. I'm looking for someone to help me who's reliable and really knows what they're doing.”

Goals

  • Authority: Nathan has been through this process before but he wants to know that Admiral Law is the better firm.
  • Aesthetic: As Nathan is taking his pick of firms, the site should capture his attention.
  • Trust: Nathan needs to get the impression that Admiral Law is a firm he can trust after his previous dealings with other firms.

Ida, 68yrs old

Retired

Ida, 68yrs old

Needs

“I probably shouldn't have been on the road that day. I'm just glad my grandchildren weren't in the car with me, I would have been wracked with guilt. I won't drive again now.”

Goals

  • Ease of use: Ida can't use her computer very well but she will have help from her family, she'll need to use it on her own sometimes.
  • User friendly design: As her eyesight isn't as good as a younger person's, Ida needs to be able to read the site's content easily.
  • Ease of contact: Would prefer to talk to someone directly over only using the site, having the choice would put her at ease.

Gemma, 19yrs old

Film student

Gemma, 19yrs old

Needs

“Moving to a new city is hard enough without crashing your car. I just want to sort this out as soon as I can so I can get on with settling in here.”

Goals

  • Aesthetic: Gemma doesn’t know much about making a claim and so may select the site that looks good to her.
  • Ease of use: Needs stress to be limited in an already stressful situation.
  • Speed: Wants to get the process over with.

Jonathon, 36yrs old

Small Business Owner

Jonathon, 36yrs old

Needs

“My family and I are still shaken by the crash, my kids are afraid to get in the car. This was the other guy’s fault and anyone should be able to see that.”

Goals

  • Informative: Wants to get information and start the process quickly.
  • Ease of use: Isn't too tech savvy and so the easier the better.
  • Sympathetic: Wants to be told he is right and that it will be sorted out.
  • Ease of contact: Wants to talk to someone on the phone or face to face to get his point across.

Core collaboration

The visual feel of the site needed to be in-keeping with the brand guidelines set out by Admiral Group. By working collaboratively, we delivered a creative vision that met their exacting standards; organising and directing a series of photoshoots that really helped to give Admiral Law the fresh new image evident on their website. We're passionate about using real photography, featuring real people from within an organisation, in order to present an authentic and believable story.

Admiral Law laptop
Admiral Law mobile screenshots

Get in touch

Looking to refine your client's journey?

hello@wearecore.co.uk

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