Telling a story, delivering a legacy
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CORE brought our vision for PW7 Foundation to life through our brand and identity. We were so excited to promote the website and our new identity to the world to help raise donations and awareness of the charities we support. We especially love the celebrating Peter page on the site with the interactivity of the page. From copy writing, asset creation, brand identity and development of the site CORE really helped us grow.
Founded in 2021, the PW7 Foundation was launched as a lasting legacy to the late Peter Whittingham - working to support three very special charities and assist them in delivering their vital work. Having been approached by the family of Peter on providing a digital presence for the foundation, we were honoured to provide a helping hand.
Built by CORE several years ago, the original site served the brand well, but customer expectations had evolved. To better showcase decades of offline authority, the site needed stronger trust signals at key touchpoints. The biggest opportunity lay in streamlining the quote process: moving away from traditional in-person home visits to empower customers with a fast, intuitive tool to build an itemised inventory and receive instant digital pricing.
To fix this, CORE focused on four key areas: showing off Fox's credibility early, restructuring content so it flows naturally, helping visitors navigate straight to the right service, and rebuilding the quote journey. By combining a fresh design with a smoother user experience, we turned a basic website into a site that constantly wins new business and stands out against the competition - without feeling like a hard sell.
With a clean slate to lead on creative direction, we created two stylescapes which helped form the visual brand identity and tone of voice that we wanted PW7 to project. The stylescape gave the foundation decision makers a feel of what we were envisioning before delving further into the creative details.
Once the stylescape was agreed upon, we set about developing a host of brand elements including the logo. Our thinking was shaped by wanting to both capture an energetic feel to reflect Peter's sporting background, while also imbuing a sense of positive change driven by the foundation. With this in mind, bold yet warm tones were selected as key colours, with strong lines and a modern energetic typeface creating impactful messaging.
Part of the brand identity was to create a strong digital presence, creating a suite of social media graphics to help promote donations and memorial match ticket sales. The rich colours and strong graphics ensured PW7 had a defined digital identity and consistency throughout the brand.
Promotion of the memorial match was a hugely important site feature to the foundation and a facet which was keenly considered by our team. The brand identity needed to shine across various materials (from digital advertising, printed materials and shirts for the match day), working in concert yet remaining true to the PW7 Foundation’s design ethos.
We were affected and driven by the message the PW7 Foundation wanted to promote in developing a positive future for countless young people moving forwards.
We knew therefore that encouraging those onsite to donate was a key consideration in how the website was to be structured, with both the sitemap and user journeys generated in the Discovery portion of the project hugely important in maximising this opportunity to make an actionable impact on those in need.
We are hugely honoured to have played a role in the development of this wonderful foundation, never losing sight of the trust placed in us by Peter’s family to tell his story and provide a digital platform for his legacy.
We hope it is a website which will support so many in; finding out more about the PW7 Foundation and its goals, celebrating Peter’s life for his family, friends and fans, and a channel to donate to charities and inspire real change for generations to come.
In developing a website for the foundation, one element featured onsite was an interactive journey through Peter's career - using rich imagery and video to help tell his story in its most vivid sense. We were grateful to receive a large library of footage from both Cardiff City FC & the Whittingham family to help achieve this, with an engaging scroll experience enlivened by slick animations.
A selection of projects across web, brand design and digital marketing.
