24% increase in website bookings
50%
47%
24%
We saw a dramatic increase in holiday sales through the site since its launch. The reduction in phone queries and bookings means it frees up our team to ensure customers are receiving the attention and quality we provide for our holidays.
Beacon Park Boats provide luxury canal boat holidays on the Monmouthshire and Brecon Canal.
Their goal was to improve holiday bookings via the website, optimising for smartphones and simplifying the booking process to make it easy for end-users to understand the different options and availabilities.
Beacon Park Boats goal was to reduce the ongoing demand for phone enquiries. Their former website was dated, had poor user experience and didn't work responsively. Their online booking system was difficult was use and they desperately needed to digitise a lot of their services.
CORE’s solution was to design and develop a responsive and well designed website, that reflected the experiences of the product. We built a bespoke, easy to use booking platform that increased online customer bookings. Overall the website and booking platform reduced over-the-phone traffic dramatically.
Before delving into the UI/UX we carried out extensive research to ensure our booking system was clear, concise and easy to use.
We pinpointed some of the best UX techniques used in the market, then we developed a clear plan for the new booking system to ensure all types of users were able to quickly and easily book their boat holiday from any point on the website.
The new site is responsive on all browsers and devices, ensuring clear and friendly user experience when booking.
The average load time on the old site for users trying to book a holiday was 3.47 seconds which resulted in high drop off rates.
The booking system user experience was confusing and overwhelming, resulting in drop-offs or phone enquiries.
The site was difficult to navigate, had information overload and did not follow any accessibility guidelines.
A responsive site
The entire site was developed with a mobile first approach, ensuring that the overall experience was seamless for all users across all devices. Generally the target audience sat about 50 years of age, so we ensured that the site followed strict accessibility guidelines and all information was clear and accessible, cutting out the confusion.
Reducing the high drop off rates on the old site meant a renewed focus on user journeys, tailored to target audience personas. As part of this, ensuring the website was responsive and fast to load were key elements.
We improved the navigation architecture so that users were able to easily find information - from booking queries to planning their trip. We assisted in copywriting services to reduce the information overload and create clear concise tone of voice.
Before delving into the UI/UX we carried out extensive research to ensure our booking system was clear, concise and easy to use.
A selection of projects across web, brand design and digital marketing.
