Ventrica | Brand Design

A brand evolution to connect with customers

75%

increase in key event conversion rate

98%

increase in engaged sessions per active user

42%

increase in average engagement time per active user

This brand isn't just about how we look. It's about what we believe. It's the beginning of a brand that's more connected, more confident, and more intentional than ever.

Patrick Lloyd-Bradley | Chief Marketing Officer | Ventrica

People often talk about B2B & B2C when it comes to marketing but often we forget ultimately it's about people and forming an emotional connection to a brand. Ventrica wanted to evolve their current branding to elevate their position in the market but also to be able to connect with their customers, through an expressive and emotive visual system which matched the service they provided.

Services we provided…

Logo design
User research
Visual identity
Brand design
Website design
Website development

Challenge

To refresh Ventrica's existing brand identity that lacked connection to their customers. Evolving the brand into a more modern, playful and expressive identity that resonates with their services provided.

Solution

CORE's solution was to create a bold, identifiable brand and symbol with meaning. This helps to form a connection with Ventrica's customers, while positioning them as as market leader in CX. The brand is flexible and allows for easy application across a variety of digital and print touchpoints.

A whole new meaning to ventrica

Our goal was to add meaning to Ventrica's new symbol, focusing on communication which plays a large role in emotive CX. We took inspiration from Morse code and other communication impressions to create a bold and playful symbol.

Creating an expressive identity

We introduced a bold colourful palette that that was accessible and flexible to breathe life into Ventrica's identity. The palette was carefully selected to create an emotional impact that is representative of their emotive CX offerings, while also allowing them to stand out amongst competitors in their vertical.

Designing every touchpoint

To accompany this modern and geometric style of logo we developed a typographic style that is simple and elegant. We chose a bold serif typeface that complements the bold colour palette, yet creates a feminine, emotive touch. The combination of these two contrasting design approaches allows the brand to be playful, yet serious.

A brand that stands out from the crowd

To make Ventrica stand out in the market we looked to inject vibrancy and playfulness into the application, making use of their powerful new identity to make impactful designs that visually communicate their evolving capabilities as a leader in emotive CX.

Website

A website built for credibility in customer experience

Ventrica's website is central to their strategy for growing the brand and maintaining its market leading position in emotive customer experience. We created a user-friendly, professional site that emphasised customer-centric values and clearly set out their value-driven approach.